How to Rank Long-form Content and Gain Traffic?

The conventional wisdom in digital marketing initially was that shorter content is the better route to gaining traffic. Users online had a notoriously low attention span and were always on the look-out for shorter content. 

As knowledge of SEO and audience behavior became deeper and more impactful, execs started pivoting to longer content. Unlike what conventional wisdom espoused, people were ready to read longer content if the quality of content warranted greater attention. This saw shorter content drop off the scale. Content writers became a more valuable asset than before as long, quality content became more valuable.

This began the era of long-form content. Largely a positive for readers, long-form content has paved the way for insightful content discussing topics and subjects which would otherwise not be covered in short content. 

As we move forward, people will demand more specific answers from search engines like Google. This will, in turn, incentivize content creators to focus on creating longer content with in-depth analyses of distinct subjects. 

We have seen this play out in many fields. Take content writing as an example. Seven or eight years back, an article titled ‘How to write quality content’ would have gained traction. Today, such a title would be considered too broad to get enough attention. Instead, an article titled ‘How to write Indian travel content’ would bring in a lot of traffic. From simply querying about content, people are now searching for specific style and types of content writing.\

In this article, we discuss some tips on writing long-form content to gain traffic. 

Tips to Write Long-form Content

The tips below highlight the crucial points to remember while writing long content. These tips suggest ways to improve the quality of content and increase the traffic generated by such articles and blogs. 

  • Target Long-Tail Keywords

As mentioned before, people are querying for specific subjects and not general keywords. With long content, writers can explore long-tail keywords that are otherwise not discussed a lot and yet searched by a lot of people. These keywords typically have low number of search results as many websites are not working on them. Any long-form content must have a serious approach to targeting long-tail keywords. 

  • Plan Content Prior to Writing

Writing long-form content does not simply mean smashing the word counter. It also refers to having a keen sense of the type of content being written in an article. Thus, writers must plan the topics they’ll be covering in a long content piece. The focus should only be on including topics that would appeal to the audience.

  • Include Internal Links

One simple way of maintaining traffic and keeping visitors on the website is adding relevant internal links. In many cases, websites simply do not have quality internal links that really have a viable impact on the traffic.

In Conclusion

In conclusion, this article covers the importance of long-form content and some tips on how to use it to increase traffic.

About the Author – Ankit Yadav is a digital marketer and content developer with two years of experience in the field of marketing. He currently plies his trade at Eduburg, an institute known for its digital marketing training in Delhi.