How to identify your online course topic

If you are planning to create an online course then you must choose a topic which your business has expertise in. You must choose the field in which you would be able to build trust amongst your potential customers.

In this article, I’ll tell you how to identify the topics that would be a profitable one for you. It also helps to keep current customers happy by teaching them how to be better at their businesses. Online courses would help increase the retention rate, as well as encourage your customers to recommend your business t%o their network.

Evaluate your own expertise

If you want to create content which is insightful & valuable to your audience, it’s best for you to draw from your own experiences.

If you have experience on the topic then show your insights to the audience so that they know what you’re talking about. This would make it easier for them to trust you and buy from you.

Hence, you must begin by thinking first about the topics that you expertise in. Take into account the skills, expertise or the subjects that you have decent experience in. If you are unsure, think about what topics your friends or customers already ask for advice about.

Try finding their pain points. If you could identify the areas which could cause them difficulty, you could provide a solution to their problem.

Do some research

Once you’ve done the last step, you need to research it. You need to check whether the topics have the potential to grow into a full-fledged course.

While doing the research bit, also find out about the existing courses on the topic. It’s a good idea to have some competition in the market about your topic. If there are already courses, that shows that there is a demand for your topic in the market.

Don’t try to find a topic that has never been taught before. It’s quite a difficult feat anyway. The best way to go about research is to find a unique lens through which your target audience likes the topic to be discussed. That will make you stand out from the crowd.

Narrow your ideas down

Once you have a broad topic in mind, get a niche. Don’t be afraid to narrow down. For example, Marketing is a topic, Content Marketing is a niche. Or, Science is a subject, Biology is narrowed down.

I hope you get the idea. The benefits of niching down usually outweigh the negatives.

Narrow down your topic and keywords if you think your market is crowded with many course creators. Alongside narrowing down, prioritize the parts where you want to focus. If you want to prioritize the right parts when narrowing down your focus, aim to solve a specific problem. If you find something that your customers are struggling with, it would be easier for you to move along.

‍Testing The Waters

Now that you have jotted down a list of ideas, done your research & narrowed it down, you need to check if your idea has legs. You should be testing the water before building and launching your online course.

One of the most effective & easiest ways to gauge interest is to survey your target audience. You can also use this survey to gain a better understanding of their thoughts on your topic.

Google Forms

It’s the cheapest go-to option for the content creators out there. It’s super quick, easy-to-use and 100% free. There is no limit to the surveys that you can create. You can even save them via your Google Suite and turn them into templates for future use.


If you’re looking for a comprehensive or advanced survey creator, SurveyMonkey is an option that you can consider.

You can even launch your beta course using online course platforms like Spayee before doing a full-fledged launch.